| B.Com Advertising Year - I |
| 1. Financial Accounting |
Objective:
|
Conceptual knowledge of accounting.
Skills of recording financial transactions and preparation of reports using computers.
Knowledge of accounting process and preparation of final accounts. | |
| 2. Quantitative Techniques |
| Objective: To impart knowledge on application of statistical tools and techniques in business decision making. |
| 3. Business Organization and Management |
| Objective: To facilitate the students to learn the concepts of business organization and management. To acquaint the students with the Principles functions and practice of Management and provide them practical exposure giving stories of successful \ unsuccessful Businessmen.. |
| 4. Marketing Communications |
| Objective: The basic objective of the subject is to equip the students with a realistic blend of survey of theory and practice in the field of Marketing Communication. |
| 5. Advertising |
| Objective: To equip students with finer nuances of Advertising and sales. This paper will be practical oriented and will be dealt by providing adequate examples related to Indian cases.v | Year - II |
| 1. Advanced Accounting |
| Objective: Application in Accounting Knowledge in special business activities. Skills of recording of transactions manually and using computers. Skills of preparation of final accounts of non-trading concerns, partnership organization. |
| 2. Business Statistics |
| Objective: Knowledge on application of statistical tools and techniques in business decision making and use of MS excel in interpretation of statistical data. |
| 3. Fundamentals of Computers |
| Objective: To impart basic knowledge about computer with application of various packages. |
| 4. Personel Selling & Salesmanship |
| Objective: To acquaint the student with the skills required for taking up Personal selling and salesmanship as a profession |
| 5. Advertising II |
| Objective: To enable students to develop skills required for job/vocation in advertising. | Year - III |
| 1. Corporate Accounting |
| Objective: Knowledge relating to accounting standards. Understanding company accounts using computers. Financial statements of Insurance and Banking companies. |
| 2. Sales Promotion & Public Relations |
| Objective: To equip the students with various tools of sales promotion, their relative merits and demerits and appropriate utilization, need and utility of Public Relations. |
| 3. Business Law |
| Objective: Basic of business law and its application in real life situation. |
| 4. Management of Sales Force |
| Objective: To equip the students about different elements of Sales Force Management and related concepts for better output from the sales force and enhancing their productivity through proper motivation and training. |
| 5. Auditing & Business Communication |
| Objective: To impart basic knowledge pertaining to Basic Concepts of Auditing.To acquaint oneself with Auditing procedure and Report Writing. |
| 6. Business Data Processing & Accounting System |
| Objective: To enable the students to generate financial statements by using accounting packages and other computer applications..To help students to understand the database development and preparation of various business strategies with sophisticated learning tools. |
| 7. Elective International trade and foreign practices |
| Objective: To train the students in theoretical and aspects of foreign trade. It provides an out of line of Infrastructure for foreign trade, export promotion, and promotional policies besides dealing with the study Development of export potential of some select commodities. |